You can’t put a price on customer service?

Well, maybe you can. We’ve just invested £30,000 in an acronym: CRM, which, if you didn’t know, stands for Customer Relationship Management. Behind the letters is a very powerful bit of software that:

• Tracks customer issues easily
• Helps us speed up response times
• Increases data security
• Reduces mistakes

It’s been a mission, but we’re already really impressed with the early results. Because it’s a Microsoft product, all the data is now much more secure, and more meaningful. This means we can provide you with a slicker service. Over the next few months, we’re going to be exploring the potential of the system to the full, and passing the benefits in time saved on to you.

Watch this space…